How to create a great lead magnet

A person sits at a wooden desk, writing on a sheet of paper with a blue pen. Their sleeve indicates they're wearing a cozy, grey, knit sweater. In the background, a blurred mug of coffee sits next to a notebook, suggesting a focused work environment. The setting exudes a sense of productivity and planning, ideal for conceptualizing a lead magnet strategy for Wild Wattle Digital's blog post.
Picture of Bianca Batty
Bianca Batty

Have you ever heard of a lead magnet? It’s this amazing marketing tool that offers something valuable to potential customers for free. And guess what? A fantastic lead magnet is your first step in turning a visitor into a loyal customer.

Did you know that, on average, only about 2% of the people who visit your website are ready to make a purchase?

What about the other 98% who aren’t quite there yet?

If you don’t already have a plan in place to capture their information, now might be the perfect time to consider making a change!

What is a lead magnet?

A lead magnet is a valuable offer or piece of content that a business provides to potential customers in exchange for their contact information, typically their email address. The goal of a lead magnet is to attract and “capture” leads, or potential customers, by offering something of interest or benefit to them.

This contact information can then be used for future marketing efforts, such as sending emails, nurturing the leads, and ultimately converting them into paying customers. Lead magnets can take various forms, such as ebooks, webinars, templates, checklists, free trials, or any other content that addresses the needs or interests of the target audience.

So, what makes a lead magnet effective?

Here are some thought points to get you started:

Step 1: Identifying Your Audience’s Problems

First things first – let’s think about the problems your customers are dealing with. These are the very issues your products or services are designed to solve. For example, if you’re a landscape gardener, your customers might be struggling with maintaining their outdoor spaces because they’re short on time or lack expertise.

Step 2: Crafting a Helpful Solution

Now that you know your audience’s pain points, what can you create to help them? Think about what you could teach or assist someone with in under an hour. This way, your new leads can experience quick wins and get immediate value from your expertise.

Step 3: Choosing the Right Format

Lead magnets come in all shapes and sizes. You can go for a downloadable ebook, a checklist, a workbook, a video course, an email course, or something else entirely. Consider how your ideal audience typically consumes content to guide your format choice.

Step 4: Bringing Your Lead Magnet to Life

Now, let’s create your lead magnet! Depending on your chosen format, tools like Canva can be your best friend. If you’re making a downloadable ebook, export it as a PDF when you’re done. Feel free to add some visual flair with images or videos in this step.

Step 5: Sharing Your Lead Magnet

To share your lead magnet, you’ll need to embrace the magic of email automation. This lets folks sign up on your website 24/7 and start enjoying the content you’ve prepared. Consider running through this process on your favorite email platform to show how to set up that all-important automation.

Step 6: Following Up with Your New Leads

Last but not least, staying in touch with your new leads is crucial. Use an email nurturing sequence, a series of emails that provide extra value and eventually lead to a call to action. You might ask your readers to book a call, make a purchase, or take the next exciting step in your journey together.

Collecting leads from your website visitors is a game-changer. It allows you to establish and nurture relationships with potential customers who are genuinely interested in what you have to offer.

The best part is that this system allows people to self-qualify. If they ever feel like they’re in the wrong place, they can easily unsubscribe, saving you time and effort. It’s all about focusing on the people who are genuinely interested!

And guess what? This entire process can be set up and automated, working 24/7, even while you catch some Z’s.

P.S. If you’re interested in learning more about how this can work for your business, feel free to book a free call!

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